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12 Important Reasons Why Workhorse Invested in a New 网站

by 格兰特钱伯斯 on
An open laptop computer displays the 主力营销 website in a browser window.

Even in the fast-paced world of digital marketing, our 4-year-old website couldn’t be classified as obsolete. 事实上, it was performing well by most standards, so why did we choose to invest in a brand new one? 答案在很大程度上取决于经验. 88% of online consumers are less likely to return to a site after a bad experience.

What makes a “good” or “bad” experience is largely subjective and ever changing, 但总的来说, a good experience could be described as one where the user can intuitively explore the site, 很容易找到他们需要的东西. Standards for a good website change frequently as 用户体验(UX) 指导方针的转变, which is why even a company with a 4-year-old website could see huge benefits from an update. 

提高转化率和铅产量

用户体验和 CRO的最佳实践 一直在进化吗, and our website plays an important role in capturing new prospective clients. The new experience and set of updated conversion tools like ebooks, 形式, A / B测试, personalized retargeting will help increase the likelihood of a visitor converting to a marketing qualified lead (MQL).

增加广告支出回报

As we invest in our own marketing and advertising campaigns to generate brand awareness and targeted traffic via digital advertising, 推荐项目, 网络, 赞助和目标勘探, our new website helps us build a stronger first impression and eventual interest. This ultimately helps us achieve a better return for our marketing and advertising investments.

人才收购

新濠天地作为一个组织寻求成长时, one of the first impressions a prospective team member receives is through our website. The new enhanced experience will help us attract the best and brightest.

改进的有机搜索结果

新濠天地的新网站是为了 现代搜索引擎要求, thus allowing us to climb in the ranks of the all important “active searcher” who is in the market for our services. 事实上, just a few weeks in, our visibility has improved by 7.65% and we climbed 13 spots for two of our most coveted organic search terms, “austin marketing agency” and “austin marketing firm.”

Refreshed Brand Position, 新濠天地 and 服务

We’re evolving as an organization, and our website has to come on that journey with us. Our new website allows us to present our refreshed brand position, 价值主张, 服务的清单, 还有最近的一些例子. This helps us present a clear picture of who we are and what we’re good at to our prospective or current clients.

提高网站的速度

A huge contributor to site health and 搜索引擎优化 performance, site loading speed is a massively important metric. When you keep in mind that slow-loading websites cost retailers $2.每年损失60亿美元的销售额, it’s clear that even seconds matter when it comes to how quickly your site can appear for users.

改进的移动体验

Even “mobile-friendly” sites are in danger of becoming outdated in an environment when a new smartphone model is introduced every year. With each updated phone version on the market, mobile sites are vulnerable to user experience changes that can impact the usability of their site. When you consider that 57% of internet users say they won’t recommend a business with a poorly designed website on mobile, it’s clear that emphasis on the mobile experience needs to be paramount. 事实上, 85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website.

前景培养/销售能力

As we begin discussions with a new potential client, the new website provides us with education and thought leadership information, new case studies and a current representation of our services to point them to.

拓展现有客户关系

A new website is an excellent reason to reach out to an existing customer base. It shows them a new and refreshed presence and also helps showcase our latest service offerings, 工作样本和有用的天地.

更好的数据

The new website features a refreshed approach to our marketing and advertising tracking. With more accurate data around a visitor’s behaviors, we are able to make informed decisions about our marketing and sales efforts. 

可访问性

创建 an accessible website helps us serve all consumers不管他们的个人需求. Like general UX guidelines, best practices for accessible websites are constantly shifting. 除了, the best practices that go into building an accessible website experience benefits everyone, 不仅仅是残疾用户.

安全、隐私和正常运行时间

The security and privacy of our visitor’s information is paramount. 通过一系列的过程, 技术和工具, our visitor’s data is secure and our website is ensured a 99.9%的正常运行时间(同比记录).

主力营销 is an Austin, Texas based branding, website and marketing agency. We’d love to speak with you about your needs. To connect with an experienced digital marketer, 请填写这张简短的表格.